Opt-in and Win

I was completely surprised and humbled when my very talented client, Elizabeth Wimpsett (owner of The Social Boutique, a marketing agency), publicly referred me to her cultivated business network on FB. Within the hour, her generosity resulted in an exploratory conversation booking.

I am proud of the work I do because the positive impact is undeniable. Like many other small businesses, the number one way clients and I connect is through referrals and introductions. Giving written recommendations and testimonials on Google Business Listings, LinkedIn, and Facebook, to name a few, is an act of mutuality. People who see these reviews also have a brief moment of introduction to you. 

Whether it is purchased or given freely, when you receive the benefits of someone's professional expertise, you also have the opportunity to declare their value to your network. You have a chance to be "Elizabeth" for another small business owner. Who will you bless this week with your words of appreciation?